In 90 days, this remodeling company went from unpredictable lead flow to a booked-out calendar, generating $20 in revenue for every $1 spent on advertising.
The Challenge
When the client came to us, they were spending steadily on ads but had no reliable way to tell which campaigns produced actual jobs. Leads were inconsistent, cost per lead was climbing, and their sales team was chasing prospects who were never a good fit.
Our Approach
Precise Audience Targeting
We identified the specific neighborhoods, home values, and homeowner profiles most likely to invest in high-ticket remodels, then focused spend there.
Conversion-Focused Landing Pages
We rebuilt the landing experience around a single, clear action and added social proof that spoke directly to high-intent buyers.
Full-Funnel Tracking
We connected ad clicks all the way through to booked jobs so we could optimize toward revenue, not just form fills.
Continuous Optimization
We reviewed performance daily, cutting what underperformed and doubling down on the creative and audiences that drove real jobs.
The Results
- 20x return on ad spend within the first three months
- Cost per qualified lead reduced by more than 60%
- A consistently booked calendar of high-value remodeling projects
- A repeatable system the client could scale into new markets
Why It Worked
There was no single trick. The results came from tight targeting, relentless measurement, and the discipline to kill what wasn't working quickly. Once every dollar was tied to a job, optimization became obvious, and the numbers compounded.
If you run a home services business and want the same kind of predictable, profitable growth, let's talk about what a system like this could do for you.